Privacy policy

Last Updated: November 1 2026

Vega US, LLC (“Vega”) operates this website and online store, including all related features, tools, and services, to give you a convenient and personalized shopping experience (“Services”). This Privacy Policy also covers our related marketing and customer-support activities, including communications by email, text message, postal mail, and online chat.

Our Services also include digital tools such as customer service systems, analytics, and artificial intelligence (AI) technologies that help us provide, maintain, and improve your experience.

This Privacy Policy explains how we collect, use, and share your personal information when you visit, use or make a purchase or other transaction using the Services. If there is a conflict between our other website terms and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. This Privacy Policy describes our information practices. Where consent is required by law, we will request it separately.

Personal Information We Collect

We collect information that identifies you or could reasonably be linked to you (“personal information”).

This may include:
• Contact details (name, address, phone number, email).

• Payment and transaction information.

• Account details (username, password, preferences).

• Information about your purchases, returns, and wishlists.

• Communications with us, such as through email, phone, or chat, including the contents of written conversations and related customer-support records.

• Device and usage data (browser type, IP address, pages visited, cookie and device identifiers, referring pages, timestamps, and interactions with products, shopping carts, advertisements, and messages).

• Information collected through customer service tools or AI-based assistants that help us respond to your requests including health information you choose to include in a support inquiry.

• Additional contact information, customer-profile information, and inferences obtained or generated through identity matching, address matching, and customer-data enrichment, including information used to understand interests and purchasing preferences.

Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the above categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law.

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;

• Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;

• From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;

• From our partners or other third parties including identity-matching, address-matching, customer-data enrichment, and direct-mail marketing providers, and publicly available sources. We may combine information received from these sources with information you provide and information about your purchases and interactions with the Services.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

• Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, provide delivery estimates and shipping options, track shipments and send delivery updates, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.

• Customer Support Through Human and Automated Systems. We provide customer support through human representatives and automated tools, including chatbots and AI-assisted systems. These tools help us respond more quickly, identify common issues, and improve our overall customer experience. We store written support conversations and may analyze them to respond to inquiries, manage support tickets, and evaluate support quality. We do not record verbal conversations. If you include health information in a written inquiry, it may be processed by our support providers, including AI-assisted tools, and reviewed by our customer-support team to address your inquiry. Please provide only information necessary for your request. Improving Our Products and Services. We use data and feedback from your purchases, interactions, and site visits — sometimes analyzed using AI or automated tools — to understand what works well and what needs improvement. This helps us refine our products, improve website performance, and offer a more personalized experience.

• Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services.

• Customer matching and enrichment. We use names, email addresses, and other information described above to match customer records with additional information from other sources. We use the resulting profiles and inferences to understand our customers, develop marketing audiences, and tailor and measure our marketing.

• Direct-mail marketing. When we use address-matching, website-visitor identification, or prospecting services, our providers may match customer information or website activity with information from other sources to identify a postal address or develop audiences for postal marketing. This may allow us to send promotional mail even if you have not provided your postal address directly to us.

• Text-message marketing. We use phone numbers, subscription and consent records, message interactions, and relevant shopping activity to administer our text-message program. For subscribers who have agreed to receive marketing texts, this includes using cookies and similar technologies to identify shopping-cart activity and send cart reminders.

• Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else.

• Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.

• Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

Your communications with us, including through chat or email, may be monitored or analyzed using AI or automated tools to improve support and service quality.

Use of AI and Automated Tools

We may use artificial intelligence (AI), machine learning, and automation to help provide, improve, and personalize our Services. These tools assist with customer support, product recommendations, fraud prevention, and website improvements. Our current automated order and account actions are not driven by AI.

We do not use AI systems to make decisions about you that have legal or similar effects without human involvement.

Where required by law, we obtain consent before using these technologies to process your personal information.

How We Share Information

We may share your information with third parties for legitimate purposes subject to this Privacy Policy.

These third parties may include:

• Service providers who help us run our business (like payment processors, shipping partners, customer service tools, analytics platforms, and AI technology providers).

• Business and marketing partners who help us provide marketing services and advertising to you. For example, we use platforms like Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. For certain matching, prospecting, and advertising services, providers may combine information received through our Services with information from other sources to identify individuals, develop audiences, or supplement profiles, including across their clients. Depending on where you reside, you may have a right to direct us not to share information about you to show you targeted advertisements and marketing based on your online activity with different merchants and websites.

• Legal authorities, if required by law or to protect our rights.

• Affiliates, subsidiaries, or other entities within our corporate group that support our operations or services.

• Successors in the event of a merger, sale, or business change.

Providers acting as our service providers or processors are required to protect personal information and use it only for the permitted purposes specified in our agreements and applicable law. Other recipients may process information for their own purposes as described above and in their privacy notices. We do not share your personal information with other portfolio brands for their own marketing.

Sale, Sharing, and Targeted Advertising

Our advertising, audience-matching, and prospecting activities may involve disclosing contact information, online identifiers, shopping and browsing activity, and related profiles or inferences to marketing and advertising providers. These disclosures may constitute a “sale” of personal information, “sharing” for cross-context behavioral advertising, or processing for targeted advertising under applicable law, even when no money is exchanged. You can exercise applicable opt-out rights as described under Your Rights and Choices below.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy . Depending on where you live, you may exercise certain rights with respect to your personal information through the Shopify Privacy Portal.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted. As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Data Minimization and Security

We only collect and process the information necessary to deliver our Services. We take reasonable steps to protect your information from unauthorized access, loss, or misuse. However, no system is completely secure, so please avoid sending sensitive data through unsecure channels.

Retention of Your Information

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies. For account and transaction information, we consider the duration of the customer relationship and applicable accounting, tax, legal, and dispute-resolution requirements. For written support conversations, including health information provided in them, we consider the time needed to address the inquiry and any related complaint or product-safety matter. For marketing, matching, and enriched-profile information, we consider its continuing relevance to the disclosed marketing purpose and applicable privacy requests. We retain consent and suppression records as needed to document permissions and honor communication and privacy choices. Cookie durations are described in our Cookie Policy and Cookie Preference Center.

Your Rights and Choices

Depending on where you live, you may have the right to:

• Access and receive a copy of the personal information we hold about you, and in certain circumstances request that we transfer it to a third party (subject to certain exceptions).

• Request correction or deletion of your information.

• Opt out of the sale of personal information, sharing for cross-context behavioral advertising, and processing for targeted advertising.

• Manage your communication preferences by using the unsubscribe link in marketing emails, replying STOP to marketing texts, or contacting us to stop promotional postal mail.

Depending on applicable law, you may also have rights to obtain information about recipients of your personal information, limit certain uses or disclosures of sensitive personal information, and opt out of profiling used for decisions producing legal or similarly significant effects.

To submit a privacy request, contact us using the details below. Where permitted by law, an authorized agent may submit a request on your behalf, subject to proof of authorization.

To opt out of sale, sharing, or targeted advertising, select Do Not Sell or Share My Personal Information. You may also manage cookie-related choices through Cookie Preferences. We process legally recognized opt-out preference signals, including Global Privacy Control, as required by applicable law. Where we can associate a signal with your account, we apply it to that account as required by law.

Unsubscribing from marketing communications and opting out of sale, sharing, or targeted advertising are separate choices. You may continue to receive necessary order, account, and service communications.

We will not discriminate against you for exercising any of these rights. We will verify your identity before processing requests as required by law. Requests to opt out of sale, sharing, or targeted advertising do not require identity verification, although we may request information necessary to identify the information or activity to which your request applies. We will respond to your request in a timely manner as required under applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, identifying the original request and explaining why you believe our decision should be reconsidered or lodge your complaint with your local data protection authority. If we deny an appeal, we will explain the decision and provide information about contacting the appropriate regulator as required by law.

International Transfers

Please note that we may transfer, store and process your personal information outside the country you live in.

If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. Where required by law, we will provide additional notice or obtain consent before implementing a material change in how we use or disclose personal information. Your continued use of our Services after updates means you accept the revised policy.

If you have any questions or concerns about our privacy practices, please contact us at:

Email: hello@drinkvega.com

Mailing Address: Vega 3908 Avenue B, Suite 212, Austin Texas 78751, United States